Have you ever considered running Google Ads in Spanish?  If your business can serve the hispanic market, you should seriously consider it.  In the above interview with Jorge Lazaro Diaz of Larry Jacob Marketing I discuss my secret to higher ROI on Google using Spanish keywords, text ads and targeting.

Why Google Ads in Spanish?

• Less competition
• Lower CPC (Cost Per Click)
• Substantially higher CTR (Click Thru Rates)
• Greatly improved ROI (Return On Investment)

Obviously you need to asses if your business is a good candidate for a Spanish Google Ads campaign.  Do you have Spanish speaking customer service representatives to engage with hispanic prospects when they call? Can your sales team follow up and communicate in Spanish via e-mail and or text messaging? So on an so forth.

Additionally, you will need to have at least one page or landing page on your site that is in Spanish.  Fully translated and presented in Spanish detailing information about your service or product offering.  Or you could implement a Call Only campaign with Spanish text and not even need to develop a Spanish landing page.

Obviously, there are details that you will need to deal with before launching a Spanish Google Ads campaign, but the effort, in my experience is well worth the effort.

Carlos Garcia

Google Partner in Miami, FL.